butterfly

The butterfly that made us a customer for life

When my wife was pregnant with our son, we received a goodie bag. You know the kind. Every expecting parent in Sweden gets one. It’s stuffed with freebies: diapers, baby cold creams, shampoo, discount coupons at baby ecom sites. You open it, you flip through the stuff, and most of it ends up in a drawer. But one thing didn’t end up in a drawer. Among the trail packs and samples was a Libero diaper starter pack. And next to it, a small butterfly remote toy. The kind you hang from a stroller or a car seat so the baby has something to look at. It had big eyes, a smile, and tiny wings. Cute. Minimal Libero branding. You wouldn’t even notice the logo unless you looked for it. ...

April 7, 2026 · 4 min · tonmoy
storypicked

One takeaway from 7 years of building Storypick

7 years ago, on 14th December 2013 Sangeeta and I looked at each other and said, “Let’s do it” before hitting the publish button. 10 seconds later, the first ever article on Storypick was live. 5 months later, the CEO of one of India’s largest media companies flew us to his office & offered to acquire Storypick. We passed. We passed not because the offer was low (we weren’t making any money then, but we had millions of readers) but for the opportunity: the opportunity to grow Storypick on our own terms, while getting our hands dirty, learning entrepreneurship the hard way. ...

December 16, 2020 · 2 min · tonmoy
morning-routine

Let technology assist you in your morning reading ritual. Here's my setup.

My morning ritual consists of making tea and spending at least an hour reading on my phone. The calm ambiance of the morning makes for probably the best time of the day to soak in quality knowledge. My experiments with super productivity keeps evolving with time; for instance 5 years ago my daily productivity schedule looked very strict. Here’s a sneak peek into my recent focus on outcome based outlook. I have also shared my current productivity bundle. ...

November 12, 2020 · 3 min · tonmoy
delegate-or-diy

How to think like an entrepreneur #2: When to DIY & when to delegate?

In the first part of the ‘Think like an entrepreneur’ mini-series, we learned to think of pain-points rather than ideas. In entrepreneurship, much like life, we shouldn’t try to do everything ourselves. You might think that it’s cheaper to DIY, but we’re losing time (which is costly) trying to do something that can be done better & quicker by an expert. Obviously, if you’re the expert yourself, by all means do it yourself. But let’s be real, we all have our limitations. ...

November 7, 2020 · 2 min · tonmoy
pocket-reminders

How to enable automatic reminders for articles in Pocket

Pocket is a read-it-later application that takes your bookmarks to the next level. It lets you save content for future reading, listen to them (if you’re too tired to read), save them for eternity (even if the original source goes offline), tag by category, highlight sentences and much more. Best of all, its Freemium plan works for most light readers. But any heavy user of Pocket will realize, sooner or later, that a reminder functionality would be a great addition. Because, let’s admit it: we find a fantastic article, save it to Pocket, and then forget to go back to it on a later date. ...

November 4, 2020 · 2 min · tonmoy
perception

Does your perception of yourself match with people's perception of you?

In TGIF#1, we realized that most people don’t want to retire, they just want to do things that make them lead a more fulfilling life. With the next instalment of TGIF, I decided to go deeper into the human psyche. Personally, I believe most people have a ’ positive outcome, future oriented’ perception about themselves. It simply means that people have plans for their future and they strive everyday to be the person who would turn those dreams into realities. ...

October 29, 2020 · 2 min · tonmoy
nova-launcher

3 Nova Launcher tricks for power users

If you’re on Android and love customizations, you probably are already using a 3rd-party launcher. But there’s a reason why Nova Launcher is often considered as #1; it’s because of its extreme customization possibilities. The tricks mentioned in this tutorial are meant for power users who use Nova to make themselves more productive. Without further ado, let’s jump straight in. 1. Gestures + Activity = #1 reason why I love Nova Nova has eleven gesture types, from simpler ones like ‘swipe up’ to complex gestures like ‘Double tab + swipe down’. ...

October 27, 2020 · 2 min · tonmoy
no-risk-no-gain

The riskiest thing is to take no risks.

When you realize that most people are risk-averse, the path to success seems almost obvious: embracing calculated risks. In life, to start a journey, nobody waits for all the traffic lights between their home and destination to turn green. If you know the destination, you simply acknowledge that there might be traffic jams, detours, red signals on the way. You check Google Maps and decide to take calculated risks. “Oh, that’s not it. I actually have too much at stake if I lose.” ...

October 23, 2020 · 1 min · tonmoy
cover-million

If you get $1 million dollars today, will you retire?

Two months ago, I started an experiment on Instagram. I wanted to check if my friends (and followers on Instagram) would engage with deeper questions on life. My assumption was that most people love to have these discussions around deep philosophical inquiries. Hence, one Friday I decided to test it. Branded it as #TGIF ( T onmoy G oswami’s I nteresting F ridays) because hey, let’s be real…who would want to pass an opportunity to create an acronym. ;) ...

October 11, 2020 · 1 min · tonmoy
reverse-ideas

A simple trick that produces surprisingly creative solutions

If you are trying to find solutions to a problem in your life, you may consider adding the below approach to your strategy (among other methods): Ask ‘What if the reverse happened’. And try to answer it. E.g. The problem is: You want to test drive a car, but due to (insert your unique situation) you’re unable to visit the car showroom. Applying the reverse approach: Instead of you visiting the car showroom for a test drive, what is the dealership sends someone to your home with the car? ...

October 10, 2020 · 1 min · tonmoy